:root{
  --white:#fff;
  --off:#F8F7F5;
  --ink:#111110;
  --ink2:#2a2a27;
  --soft:#888880;
  --line:#E8E6E0;
  --green:#5C7536;
  --green-pale:#EFF3E8;
  --max:1200px;
}
*{margin:0;padding:0;box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{font-family:'Inter',sans-serif;background:#fff;color:var(--ink);-webkit-font-smoothing:antialiased;line-height:1.5;}
h1,h2,h3,h4{font-family:'Playfair Display',serif;font-weight:700;line-height:1.04;letter-spacing:-0.02em;}
a{color:inherit;text-decoration:none;}
img,svg{display:block;}
.wrap{max-width:var(--max);margin:0 auto;padding:0 40px;}

/* ---- USP TICKER ---- */
.usp-ticker{background:var(--ink);overflow:hidden;white-space:nowrap;}
.usp-track{display:inline-flex;align-items:center;animation:ticker 30s linear infinite;}
.usp-item{display:inline-flex;align-items:center;gap:8px;padding:10px 40px;font-size:0.72rem;font-weight:600;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,0.75);white-space:nowrap;}
.usp-item svg{width:14px;height:14px;color:var(--green);flex-shrink:0;}
.usp-sep{color:rgba(255,255,255,0.2);}
@keyframes ticker{from{transform:translateX(0);}to{transform:translateX(-50%);}}

/* ---- NAV ---- */
header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,0.95);backdrop-filter:blur(12px);border-bottom:1px solid var(--line);}
nav{max-width:var(--max);margin:0 auto;padding:0 40px;height:64px;display:flex;align-items:center;justify-content:space-between;}
.logo-mark{display:flex;align-items:center;gap:10px;}
.logo-type{font-family:'Playfair Display',serif;font-size:1.3rem;font-weight:700;display:flex;align-items:baseline;gap:1px;}
.logo-type .eg{color:var(--ink);}
.logo-type .cl{color:var(--green);font-style:italic;}
.logo-est{font-family:'Inter',sans-serif;font-size:0.58rem;letter-spacing:0.18em;color:var(--soft);margin-left:4px;text-transform:uppercase;align-self:center;}
.nav-links{display:flex;gap:32px;}
.nav-links a{font-size:0.84rem;font-weight:500;color:var(--soft);letter-spacing:0.01em;transition:color .2s;}
.nav-links a:hover{color:var(--ink);}
.nav-end{display:flex;align-items:center;gap:20px;}
.btn-ghost{font-size:0.78rem;font-weight:600;letter-spacing:0.08em;text-transform:uppercase;color:var(--ink);border:1px solid var(--ink);padding:10px 22px;transition:background .2s,color .2s;}
.btn-ghost:hover{background:var(--ink);color:#fff;}
.btn-solid{font-size:0.78rem;font-weight:600;letter-spacing:0.08em;text-transform:uppercase;color:#fff;background:var(--green);padding:10px 22px;transition:background .2s;}
.btn-solid:hover{background:#4a5e2b;}
.menu-toggle{display:none;background:none;border:none;cursor:pointer;}
.menu-toggle span{display:block;width:22px;height:1.5px;background:var(--ink);margin:5px 0;}

/* mobile nav */
.mobile-nav{position:fixed;inset:0;background:#fff;z-index:60;display:flex;flex-direction:column;padding:32px;transform:translateX(100%);transition:transform .3s ease;}
.mobile-nav.open{transform:translateX(0);}
.mobile-nav .close-btn{align-self:flex-end;background:none;border:none;font-size:1.6rem;cursor:pointer;color:var(--ink);}
.mobile-nav a{font-size:1.6rem;font-family:'Playfair Display',serif;padding:14px 0;border-bottom:1px solid var(--line);}
.mobile-nav .btn-solid{margin-top:20px;align-self:flex-start;}

@media(max-width:860px){
  .nav-links,.nav-end .btn-ghost{display:none;}
  .menu-toggle{display:block;}
}

/* ---- HERO ---- */
.hero{min-height:88vh;display:grid;grid-template-columns:1fr 1fr;position:relative;overflow:hidden;background:#fff;}
.hero-copy{display:flex;flex-direction:column;justify-content:center;padding:80px 48px 80px 40px;}
.hero-copy .label{font-size:0.72rem;font-weight:700;letter-spacing:0.14em;text-transform:uppercase;color:var(--green);margin-bottom:22px;display:flex;align-items:center;gap:8px;}
.hero-copy .label::before{content:"";width:20px;height:1px;background:var(--green);}
.hero-copy h1{font-size:clamp(2.8rem,4.5vw,4.4rem);font-weight:700;color:var(--ink);max-width:540px;}
.hero-copy h1 em{color:var(--green);font-style:italic;}
.hero-copy p{font-size:1.05rem;color:var(--soft);max-width:420px;margin:20px 0 32px;line-height:1.6;}
.hero-ctas{display:flex;gap:14px;flex-wrap:wrap;}
.hero-stats{display:flex;gap:36px;margin-top:48px;padding-top:32px;border-top:1px solid var(--line);}
.hero-stat .num{font-family:'Playfair Display',serif;font-size:1.8rem;font-weight:700;color:var(--ink);}
.hero-stat .lbl{font-size:0.72rem;text-transform:uppercase;letter-spacing:0.08em;color:var(--soft);margin-top:2px;}
.hero-img{position:relative;overflow:hidden;}
.hero-img img{width:100%;height:100%;object-fit:cover;object-position:center top;}
.hero-img::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(255,255,255,0.18) 0%,transparent 40%);}
@media(max-width:860px){
  .hero{grid-template-columns:1fr;min-height:auto;}
  .hero-img{height:62vw;min-height:300px;}
  .hero-copy{padding:48px 24px;}
  .hero-stats{gap:20px;}
}

/* ---- INDUSTRIES GRID ---- */
.industries{padding:100px 0;}
.section-label{font-size:0.72rem;font-weight:700;letter-spacing:0.14em;text-transform:uppercase;color:var(--soft);margin-bottom:14px;}
.section-head-row{display:flex;align-items:flex-end;justify-content:space-between;margin-bottom:48px;gap:24px;}
.section-head-row h2{font-size:clamp(2rem,3.2vw,2.9rem);max-width:480px;}
.section-head-row .section-intro{font-size:0.95rem;color:var(--soft);max-width:320px;text-align:right;}
@media(max-width:700px){.section-head-row{flex-direction:column;}.section-head-row .section-intro{text-align:left;}}

.ind-grid{display:grid;grid-template-columns:1fr 1fr 1fr;grid-template-rows:320px 320px 320px;gap:3px;}
@media(max-width:980px){.ind-grid{grid-template-columns:1fr 1fr;grid-template-rows:auto;}}
@media(max-width:560px){.ind-grid{grid-template-columns:1fr;}}
.ind-tile{position:relative;overflow:hidden;background-size:cover;background-position:center top!important;cursor:pointer;}
.ind-tile:first-child{grid-row:span 2;}
.ind-tile::before{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(17,17,16,0) 35%,rgba(17,17,16,0.82) 100%);transition:opacity .4s ease;}
.ind-tile:hover::before{opacity:0.6;}
.ind-tile:hover .ind-tile-inner{transform:translateY(-6px);}
.ind-tile-inner{position:absolute;bottom:0;left:0;right:0;padding:28px;transition:transform .35s ease;}
.ind-tile-inner .t-label{font-size:0.7rem;font-weight:700;letter-spacing:0.12em;text-transform:uppercase;color:rgba(255,255,255,0.6);margin-bottom:6px;}
.ind-tile-inner h3{font-family:'Playfair Display',serif;font-size:1.4rem;color:#fff;margin-bottom:12px;}
.ind-tile-inner .t-link{font-size:0.76rem;font-weight:600;letter-spacing:0.06em;color:rgba(255,255,255,0.7);display:inline-flex;align-items:center;gap:6px;transition:color .2s;}
.ind-tile:hover .t-link{color:#fff;}
.ind-tile:first-child .ind-tile-inner h3{font-size:2rem;}
@media(max-width:980px){.ind-tile:first-child{grid-row:span 1;height:260px;}}

/* ---- PROCESS ---- */
.process{padding:100px 0;background:var(--off);}
.process-inner{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center;}
@media(max-width:860px){.process-inner{grid-template-columns:1fr;gap:48px;}}
.process-copy h2{font-size:clamp(2.1rem,3.5vw,3rem);margin-bottom:20px;}
.process-copy p{font-size:0.95rem;color:var(--soft);max-width:440px;margin-bottom:36px;line-height:1.65;}
.step-list{list-style:none;display:flex;flex-direction:column;gap:0;}
.step-item{display:flex;gap:20px;padding:20px 0;border-bottom:1px solid var(--line);align-items:flex-start;}
.step-item:first-child{border-top:1px solid var(--line);}
.step-num{font-family:'Playfair Display',serif;font-size:2rem;font-weight:700;color:var(--green);line-height:1;flex-shrink:0;white-space:nowrap;width:44px;}
.step-text h4{font-family:'Inter',sans-serif;font-size:0.9rem;font-weight:700;margin-bottom:3px;}
.step-text p{font-size:0.84rem;color:var(--soft);}
.process-visual-wrap{position:relative;}
.process-vis{aspect-ratio:4/5;overflow:hidden;background-size:cover;background-position:center;position:relative;display:flex;flex-direction:column;align-items:stretch;}
.process-vis::after{content:"";position:absolute;inset:0;background:linear-gradient(190deg,transparent 50%,rgba(17,17,16,0.6) 100%);}
.try-panel{position:absolute;bottom:28px;left:28px;right:28px;z-index:2;background:rgba(255,255,255,0.96);backdrop-filter:blur(8px);padding:22px 24px;}
.try-panel .t-title{font-size:0.7rem;font-weight:700;letter-spacing:0.12em;text-transform:uppercase;color:var(--green);margin-bottom:14px;}
.swatch-row{display:flex;gap:10px;margin-bottom:14px;}
.swatch-btn{width:28px;height:28px;border-radius:50%;border:2px solid transparent;cursor:pointer;padding:0;transition:transform .15s;}
.swatch-btn:hover{transform:scale(1.1);}
.swatch-btn.active{border-color:var(--ink);box-shadow:0 0 0 1.5px var(--white),0 0 0 3px var(--ink);}
.logo-cover{position:absolute;left:22%;top:38%;z-index:1;width:42%;height:8%;pointer-events:none;}
.tag-chip{position:absolute;top:24px;left:24px;z-index:1;background:#fff;padding:8px 14px;font-size:0.72rem;font-weight:700;letter-spacing:0.06em;text-transform:uppercase;color:var(--ink);display:flex;align-items:center;gap:6px;}
.tag-chip svg{width:12px;height:12px;color:var(--green);}

/* ---- BRANDING (dark) ---- */
.brand-band{background:var(--ink);color:#fff;padding:100px 0;}
.brand-inner{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center;}
@media(max-width:860px){.brand-inner{grid-template-columns:1fr;gap:48px;}}
.brand-copy .section-label{color:rgba(255,255,255,0.35);}
.brand-copy h2{font-size:clamp(2.1rem,3.5vw,3rem);color:#fff;margin-bottom:18px;}
.brand-copy h2 em{color:var(--green);}
.brand-copy p{font-size:0.95rem;color:rgba(255,255,255,0.55);max-width:440px;line-height:1.65;margin-bottom:32px;}
.feat-row{list-style:none;display:flex;flex-direction:column;gap:0;}
.feat-item{display:flex;align-items:center;gap:14px;padding:14px 0;border-bottom:1px solid rgba(255,255,255,0.08);font-size:0.9rem;color:rgba(255,255,255,0.75);font-weight:500;}
.feat-item:first-child{border-top:1px solid rgba(255,255,255,0.08);}
.feat-item svg{width:16px;height:16px;color:var(--green);flex-shrink:0;}
.brand-visual{aspect-ratio:1/1;overflow:hidden;background-size:cover;background-position:center;}

/* ---- PROOF (lifestyle) ---- */
.proof{padding:100px 0;}
.proof-inner{display:grid;grid-template-columns:1fr 1fr;gap:3px;}
@media(max-width:700px){.proof-inner{grid-template-columns:1fr;}}
.proof-card{position:relative;overflow:hidden;}
.proof-img{aspect-ratio:3/4;background-size:cover;background-position:center top;}
.proof-body{padding:32px 0;}
.proof-body h3{font-size:1.5rem;margin-bottom:12px;}
.proof-body p{font-size:0.9rem;color:var(--soft);max-width:340px;line-height:1.6;}
.proof-list{list-style:none;margin:18px 0 24px;display:flex;flex-direction:column;gap:8px;}
.proof-list li{font-size:0.84rem;color:var(--soft);display:flex;gap:8px;align-items:flex-start;}
.proof-list li::before{content:"→";color:var(--green);font-size:0.8rem;margin-top:2px;flex-shrink:0;}

/* ---- TRUST STRIP ---- */
.trust{padding:60px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);}
.trust-inner{display:flex;align-items:center;justify-content:space-between;gap:40px;flex-wrap:wrap;}
.trust-stat .num{font-family:'Playfair Display',serif;font-size:2.6rem;font-weight:700;color:var(--ink);line-height:1;}
.trust-stat .lbl{font-size:0.72rem;text-transform:uppercase;letter-spacing:0.1em;color:var(--soft);margin-top:4px;}
.trust-divider{width:1px;height:48px;background:var(--line);}
@media(max-width:700px){.trust-inner{flex-direction:column;gap:28px;text-align:center;}  .trust-divider{width:48px;height:1px;}}

/* ---- CTA FINAL ---- */
.cta-final{padding:100px 0;background:var(--off);}
.cta-final-inner{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center;}
@media(max-width:860px){.cta-final-inner{grid-template-columns:1fr;gap:40px;}}
.cta-copy h2{font-size:clamp(2rem,3.5vw,3rem);margin-bottom:16px;}
.cta-copy h2 em{color:var(--green);font-style:italic;}
.cta-copy p{font-size:0.95rem;color:var(--soft);max-width:400px;margin-bottom:32px;line-height:1.65;}
.cta-copy .steps{display:flex;flex-direction:column;gap:10px;margin-bottom:32px;}
.cta-copy .steps span{font-size:0.84rem;color:var(--soft);display:flex;gap:10px;align-items:center;}
.cta-copy .steps span i{font-style:normal;font-weight:700;color:var(--ink);}
.cta-img{aspect-ratio:4/3;overflow:hidden;background-size:cover;background-position:center 40%;}
.industry-links{display:flex;flex-wrap:wrap;gap:8px;margin-top:28px;}
.industry-links a{font-size:0.76rem;font-weight:600;letter-spacing:0.04em;padding:8px 16px;border:1px solid var(--line);color:var(--soft);transition:border-color .2s,color .2s;}
.industry-links a:hover{border-color:var(--ink);color:var(--ink);}

/* ---- FOOTER ---- */
footer{background:var(--ink);color:#fff;padding:72px 0 32px;}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:48px;padding-bottom:48px;border-bottom:1px solid rgba(255,255,255,0.08);}
@media(max-width:860px){.footer-grid{grid-template-columns:1fr 1fr;}}
@media(max-width:540px){.footer-grid{grid-template-columns:1fr;}}
.footer-brand .logo-type{font-size:1.3rem;}
.footer-brand .logo-type .eg{color:#fff;}
.footer-brand .logo-est{color:rgba(255,255,255,0.3);}
.footer-brand p{font-size:0.84rem;color:rgba(255,255,255,0.45);max-width:260px;margin-top:14px;line-height:1.6;}
.footer-col h5{font-family:'Inter',sans-serif;font-size:0.68rem;font-weight:700;letter-spacing:0.14em;text-transform:uppercase;color:rgba(255,255,255,0.3);margin-bottom:18px;}
.footer-col ul{list-style:none;display:flex;flex-direction:column;gap:10px;}
.footer-col a{font-size:0.86rem;color:rgba(255,255,255,0.65);transition:color .2s;}
.footer-col a:hover{color:#fff;}
.footer-bottom{display:flex;justify-content:space-between;align-items:center;padding-top:28px;flex-wrap:wrap;gap:12px;}
.footer-bottom p{font-size:0.76rem;color:rgba(255,255,255,0.3);}

/* ---- SHADOWS & DEPTH ---- */
.process-vis{box-shadow:0 28px 80px rgba(0,0,0,0.18),0 8px 24px rgba(0,0,0,0.08);}
.try-panel{box-shadow:0 -2px 0 0 var(--green),0 4px 24px rgba(0,0,0,0.08);}
.ind-tile{box-shadow:inset 0 0 0 1px rgba(255,255,255,0.06);}
.ind-tile:hover{box-shadow:0 16px 48px rgba(0,0,0,0.22),inset 0 0 0 1px rgba(255,255,255,0.1);transform:translateY(-3px);transition:transform .3s ease,box-shadow .3s ease;}
.hero-img{box-shadow:-40px 0 60px rgba(255,255,255,0.6) inset;}
.trust{box-shadow:0 1px 0 var(--line);}
.trust-stat .num{letter-spacing:-0.03em;}
.cta-img{box-shadow:0 24px 72px rgba(0,0,0,0.14);}
.brand-visual{box-shadow:0 32px 80px rgba(0,0,0,0.35);}
.btn-solid{box-shadow:0 4px 16px rgba(92,117,54,0.35);}
.btn-solid:hover{box-shadow:0 8px 24px rgba(92,117,54,0.45);transform:translateY(-1px);}
.btn-ghost{transition:background .2s,color .2s,box-shadow .2s,transform .2s;}
.btn-ghost:hover{box-shadow:0 4px 12px rgba(0,0,0,0.12);transform:translateY(-1px);}

.reveal{opacity:0;transform:translateY(16px);transition:opacity .65s ease,transform .65s ease;}
.reveal.in{opacity:1;transform:none;}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none;}}
:focus-visible{outline:2px solid var(--green);outline-offset:3px;}

/* ---- SHOP BY TYPE ---- */
.shop-by-type{padding:80px 0;background:var(--off);}
.type-list{display:flex;flex-direction:column;gap:0;border:1px solid var(--line);border-radius:16px;overflow:hidden;background:#fff;}
.type-card{display:flex;align-items:center;gap:0;text-decoration:none;color:var(--ink);border-bottom:1px solid var(--line);transition:background 0.2s;}
.type-card:last-child{border-bottom:none;}
.type-card:hover{background:var(--green-pale);}
.type-card-img{width:200px;height:160px;flex-shrink:0;overflow:hidden;}
.type-card-img img{width:100%;height:100%;object-fit:cover;object-position:center top;display:block;}
.type-card-text{flex:1;padding:0 24px;}
.type-card-text h3{font-family:'Inter',sans-serif;font-size:1.1rem;font-weight:600;margin:0;}
.type-card-arrow{padding:0 24px;font-size:1.2rem;color:var(--soft);}
@media(max-width:600px){.type-card-img{width:140px;height:120px;}.type-card-text{padding:0 16px;}.type-card-arrow{padding:0 12px;}}